22/04/2020 12:00 AM
Aspetar, Orthopedic and Sports Medicine Hospital, has launched a new version of its "Healthy Ramadan" campaign for the tenth year in a row, which coincides this year with the special circumstances witnessed by the world due to the COVID 19 pandemic outbreak.
The updated campaign ranges from medical tips, guidance to athletes and the entire community in a creative way, to several exercises that can be carried out during the month.
Aspetar’s Ramadan campaign aims to increase awareness about the importance of adopting an active and healthy lifestyle on social media platforms through an evidence-based research and studies carried out by Aspetar experts in many areas such as; nutrition, exercise, fitness, psychology, oral and dental health,
This year's campaign features an interactive design that enables the public to interact with it through tips provided on Instagram’s “Story” feature, accompanied by questions addressed to the audiences throughout the holy month. Also, various videos will broadcast on other social media platforms such as YouTube and Facebook.
Speaking about the campaign Mr. Khaled Ali Al Mawlawi, Aspetar’s Chief Administrative Officer, said:
The Healthy Ramadan Campaign is a good tradition that we have been following for a decade, and under the current circumstances that require everyone to stay at home, we have considered expanding the campaign of the athletes to all members of the community, we are using the outcome of Aspetar’s pioneers in research and sports medicine , who have spent years studying the effects of fasting on sports, and on public health for the benefit of the public.
Launched annually by Aspetar during the Holy month, Aspetar’s campaign aims to introduce the hospital’s experience during the fasting month. Experts specialised in the fields of nutrition, psychology, research, exercise medicine, dentistry and other specialties are presenting briefly many important advices provided in an innovative yet simple way.
The messages also touch on how to eat Healthy, sleeping patterns, the ideal bedtime, the optimal time for exercise and tips on oral and dental health. Aspetar will also offer a range of exercises that can be done at home, to encourage fitness and healthy habits during the stay at home period.
To serve the community, Aspetar, through its leading role in sports medicine and exercise science, offers health education through various methods to reach the largest audience, based on reliable and evidence-based scientific research.
It is worth mentioning that in previous years Aspetar has presented awareness campaigns in the Holy month of Ramadan. "Healthy Ramadan", The Stories and video series are all available through Aspetar’s YouTube, Facebook, Twitter and Instagram channels. The campaign follows the success of Aspetar’s innovative awareness initiatives such as 'Ask the Doctor’ and ‘Beat the Heat’…, which aim to promote healthy living among both recreational and professional athletes.
About Aspetar:
Aspetar is a world leading specialised orthopaedic and sports medicine hospital, and the first of its kind in the Middle East. Since 2007, with a world expert team, the hospital has provided top-level comprehensive medical treatment to all athletes in a state-of-the-art facility that sets new standards internationally.
In 2009, Aspetar was accredited as a “FIFA Medical Centre of Excellence”. In 2013, Aspetar was adopted as a reference collaborator centre by the Gulf Countries Council (GCC) Health Ministers Council and “IOC Research Centre for Prevention of Injury and Protection of Athlete Health” in 2014.
In 2015, Aspetar has been recognised as the “IHF Reference Centre for Athlete and Referee Health”. In 2017, Aspetar was awarded World Health Organization’s Patient Safety Friendly Hospital-Level 3 designation.